How to save 25% on a wayfinding program

Does your council want to spiff up your city’s image with fancy signage? Not involving public works from the beginning will increase costs.

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Public works saved Nacogdoches, Texas, $20,000 on the city’s $215,000 wayfinding project by installing all 77 signs. The project was paid for by hotel occupancy tax revenue allocated to the convention and visitor’s bureau.

National Sign Plazas

Public works saved Nacogdoches, Texas, $20,000 on the city’s $215,000 wayfinding project by installing all 77 signs. The project was paid for by hotel occupancy tax revenue allocated to the convention and visitor’s bureau.

Where public works saves money

Design is a crucial part of every wayfinding project, but focusing on things like logo, color, and other visual features prevents committees from considering factors that negatively impact long-term financial and physical viability.

Things like minimally available right-of-way, state roads, and alternative traffic patterns will require the consultant to develop a design that fits the regulations and limitations of the city’s natural environment. A public works presence maintains focus on the real world application of any proposed design and ensures the committee doesn’t lose sight of the overall goal: a functional system.

Public works also understands what upkeep, an ongoing expense that should be budgeted for annually, will entail. Even if the money for maintenance isn’t run through the department’s budget, public works employees will be responsible for what happens after installation.

Those same employees will provide excellent insight into how well the system is working. They drive city streets every day and see firsthand impact on traffic flow.

Next page: Two ways to save on upfront costs

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