Steal This Idea!

Which of your employees is on the road every day, meeting people who play key roles in buying your products? No, it’s not the outside sales rep–it’s your truck drivers. So why not equip your drivers with business cards so that they can help pass along word about your company? Louis Quattrocchi of Construction Building Materials in Bristol, Pa., has been doing it for years. Aside from boosting sales, Quattrocchi says it also boosts the drivers’ pride; many times, they’ve never been given their own business cards before.