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Front Range Lumber in Lakewood, Colo., cleared out more than a dozen linear feet of selling space to build a custom display showing the proper ways to connect framing lumber in that region. Owner John Gunzner says the display helps his store by promoting the sale of connectors and assists builders by reducing callbacks because of poor construction techniques.

About the Author

Craig Webb

Craig Webb is president of Webb Analytics, a consulting company for construction supply dealers, distributors, vendors, and investors. Contact him at cwebb@webb-analytics.com or 202.374.2068.

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