When it comes to windows and doors, the right showroom can make or break a sale. For Fenestram, that meant creating a custom showroom with a homey feel to showcase all of its products.
The new gallery opened in June and is meant to highlight custom, high-end products only—no base models here. The end result is a display that seems more at home at the International Builders’ Show.
“We go [to IBS] every year,” says Justin Ciak, general manager of Fenetram’s Medina, Ohio location. “What we see there is a lot of people who are wowed by these booths. If somebody doesn’t spend the money to put that [out] locally, you have to wait until one or two times a year and go across the country. We wanted to make sure people could come in and see what they see at a show, and maybe bigger and maybe better.”
Our judges were impressed with the Fenestram showroom’s minimalist design and appeal to architects and designers. Ciak says that’s on purpose and that Fenestram is hoping trusted clients will view the showroom as almost a second office.
“When we go to architects’ offices, we notice they’re very chaotic. There’s no real place to get away,” says Ciak. “We actually just give them keys—give them unattended access—and they can meet with [their clients] at 7:30 at night.”
Fenestram went so far as to replicate the architects’ libraries so they have access to the same materials as in their regular office. The showroom is meant to be more than just a display of quality products; it’s also intended to be a place where relationships form and inspiration runs rampant.
“The architect and the homeowners are the dreamers,” Ciak says. “The product speaks for itself. We wanted to make sure people have their eyes open to the artwork that can be windows and doors.”
