Survey: Granite Countertops Still Preferred to Quartz

Erie Insurance's kitchen and bath design and product preferences survey finds granite is twice as preferred as quartz for countertops.

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This article was originally published on Journal of Light Construction

Despite the rising popularity of quartz as a countertop material, a survey conducted on behalf of Erie Insurance found that granite was twice as preferred as quartz among U.S. homeowners. Two in four respondents said they would want granite countertops if building a new home while less than one quarter said they would want quartz.

The survey also found that one fifth of homeowners would “definitely” want a soaking tub, compared to 34% of respondents who said they “definitely would not” want the feature. More than half of respondents wanted double vanities in their bathroom, according to Erie Insurance.

Despite research suggesting the strong need for homes that can accommodate older Americans, only 26% of respondents to the Erie Insurance survey reported wanting Universal Design features in their homes.

Security systems with cameras are more desired in the northeastern region of the country than the Midwest, according to the survey. Overall, less than half (44%) of respondents indicated they would definitely want a security system with security cameras in their home. In terms of energy efficiency, less than a third of respondents said they want solar panels on a new home. Solar panels are much more coveted by men than women, though, the survey found.

Home and auto insurer Erie Insurance conducted the survey to garner insights into design and finish preferences, aging-in-place features, technology, energy efficiency, and related matters. The survey gathered responses from 500 homeowners nationwide.

About the Author

Vincent Salandro

Vincent Salandro is an associate editor for Builder. He covers products for the Journal of Light Construction and also has stories appearing in other Zonda publications. He earned a B.A. in journalism and a B.S. in economics from American University.

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