Royal Building Products launched RoyalPros.com as part of an expansion of the company’s virtual selling capabilities. RoyalPros.com is a pro-focused website offering resources and webinars to support the virtual sales process the manufacturer shifts into the peak sales season for exterior building products.
RoyalPros.com will offer articles on virtual sales techniques and driveway selling and product videos to support the virtual sales process. The microsite will include education for Royal’s pro community of contractors and distributors and provide resources with product updates and installation techniques.
Additionally, Royal Building Products has entered a partnership with One Click Contractor to transform the way home improvement projects are sold, according to the company. Through One Click Contractor, contractors can run the entire sales process from measuring to payment without setting foot in the customer’s home. Royal said One Click Contracto enables contractors to keep all the important information related to each job in one place while also enabling greater speed and efficiency.
“Royal has been leading the industry in the shift to virtual selling, a trend that we see as the ‘new normal’ for our industry,” Steve Booz, vice president of marketing and product development at Royal Building Products, said in a news release. “We have been laying the foundations for virtual selling for several years. From our robust offering of online design tools to key partnerships with One Click Contractor and Contractor Rewards, we are confident that we’re equipped to meet the current and future needs of distributors, building professionals, and homeowners.”
Royal Building Products’ virtual selling tools includes virtual appointments and online sample ordering, as well as online design tools for professionals, including HomePlay Prime, Zuri Visualizer, Home Play, Trim Visualizer, and Dream Designer.
Royal Building Products manufacturers and distributes leading materials for the remodeling, building, and construction markets. The company has operations throughout Canada and the United States offering a broad range of products, including siding, trim, accessories, soffit, rainware, moldings, and decking.
