Forest products and building materials buying group Lumbermens Merchandising Corporation (LMC) launched a new marketing program, “Together We Build.” The new program will be available to LMC’s dealer network to emphasize “much more than their collective purchasing power,” according to the group.
“We are excited to announce ‘Together We Build’ is now a registered trademark for exclusive use by our dealer network,” Fran Monk, LMC marketing director, said in a news release. “To support our dealers marketing efforts, we will also be introducing a new website and comprehensive media kit.”
The focus of the “Together We Build” campaign is to demonstrate how deeply LMC dealers are involved in their communities and local economies. The new marketing program replaces the LMC’s Billion Dollar Buying Power initiative.
Wayne, Pa.-based LMC is owned by independent lumber and building materials dealers and has more than 1,400 dealer locations in the United States and the Bahamas.
