Fortress Building Products is expanding its reach to meet consumer demand through the e-commerce arena, according to a news release. The decking manufacturer has partnered with several online retailers to scale its operations and provide new and existing customers with direct and reliable avenues to purchase Outdurable Living solutions.
“Working hand-in-hand with reputable online retailers makes it easier than ever for homeowners and DIYers to purchase built-to-last outdoor living products,” director of channel sales, retail and e-commerce at Fortress Building Products Glenn Coffee said in a prepared statement. “Our industry is changing in front of our eyes—we’re seeing more and more buying decisions being made online. By operating in alignment with consumer purchasing habits, we’re able to better serve our customers and jumpstart a new phase of company growth.”
The manufacturer currently offers VERSAI ornamental steel fencing and Athens Residential aluminum fencing via select online retailers and in the coming weeks Apex PVC decking, Infinity I-Series composite decking, and HULK FASTENERS will be added to the company’s portfolio of virtual marketplace products.
Texas-based Fortress Building Products is a building materials supplier for the residential, multifamily, and commercial industries. The Fortress family of brands includes Fortress Railing Products, Fortress Fence Products, OZCO Building Products, Fortress Deck, and Fortress Framing.
