Building products manufacturer AZEK appointed Samara (Sam) Toole as the company’s chief marketing officer (CMO). In the role, Toole’s objective is to “help strengthen the company’s brand prominence and ensure consumers and customers have a stellar and consistent experience with the company,” according to AZEK.
“I knew early on that The AZEK Company truly lives by its core values, and one in particular resonated with me: it starts and ends with the customer,” Toole said. “I’ve built a career on a customer-first philosophy and am excited to bring that to life with AZEK’s industry-leading brands.”
Toole brings more than 20 years of experience driving growth and building brands for companies in the home, lifestyle, and consumer products industries, according to AZEK. Toole most recently served as CMO of California Closets, where she developed a multi-touchpoint marketing strategy, up-leveling eCommerce and marketing software tools, and overseeing the production of award-winning content. Toole has previously served as the senior vice president of marketing for Serena & Lily and in other senior level roles with lifestyle and consumer product category companies.
“People want their outdoor living spaces to match the comfort and style of their indoor spaces. At AZEK, we help them do that without compromise, and Sam is the right leader to bring that to life across our brands,” AZEK CEO Jesse Singh said. “In addition to her experience building dynamic marketing strategies, Sam brings a deep understanding of our target consumer and an ability to build an experience that meets their needs — in some cases before they even know they have them.”
Chicago-based The AZEK Company has a portfolio of brands that includes TimberTech decking, Versatex, and AZEK trim.
