BlueLinx Holdings, a wholesale distributor of building products, appointed Seth Freeman as vice president of marketing and communications, effective January 31, 2022. Freeman will report to Shyam Reddy, senior vice president and chief administrative officer. In the newly created role of VP of marketing and communications, Freeman will be responsible for leading the marketing, communications, and public relations team.
“We are thrilled to welcome Seth to the BlueLinx family and expect him to play an integral role advancing our performance-based culture and strengthening the BlueLinx brand,” Reddy said in a prepared statement. “Seth is a well-rounded talent and an immediate bar raiser who further strengthens, deepens, and diversifies our leadership team. He will bring an integrated, analytical approach to our marketing and communications efforts. In so doing, Seth will elevate the BlueLinx brand and drive employee and customer engagement across multiple channels, including digital, social media, and traditional media.”
Freeman has more than 25 years of experience leading integrated brand and marketing strategies on a global scale, advancing business growth, and creating unique brand experiences, according to BlueLinx. Most recently, he served as AVP of brand and marketing experience for American Family Insurance. He has also served a variety of roles, including vice president of marketing for Schlotzky’s and chief marketing officer for Buffalo Wild Wings.
Marietta, Ga.-based BlueLinx has a distribution footprint serving 40 states and the company distributes its range of structural and specialty products to approximately 15,000 customers across the United States.
