Masonite Architectural has rebranded as Forte Opening Solutions. The name “Forte” stands for strength and expertise, “aligning perfectly with the organization-wide commitment to delivering tailored solutions, expert guidance, and a seamless customer experience,” according to the company.
Forte supplies built-to-order wood doors and components and quick ship services to a wide range of customers in the commercial and institutional settings. Forte’s legacy spans 134 years and unites several brands, including Marshfield DoorSystems, Algoma Hardwoods, Mohawk Doors, Baillargeon, and Harring.
“We’re creating a new vision and energized culture at Forte Opening Solutions, building upon the organization’s extraordinary legacy and rich history in the commercial and architectural wood door segment,” Alex Legall, CEO of Forte Opening Solutions, said. “Our rebranding is more than just a new name. Forte represents our continued commitment to excellence in the service and support we provide to our customers.”
Masonite Architectural was recently acquired by private equity firm Industrial Opportunity Partners (IOP). The acquisition and rebranding to Forte marks a new beginning for the company, with a new vision and “set of values focused on enhancing the commercial customer experience.”
“The rebrand of Forte Opening Solutions sets the stage for continued excellence and investment in the architectural door market and is a testament to the company’s dedication to its long-standing customers,” said IOP operating principal Tom Ninneman.
Forte Opening Solutions operates 13 facilities in eight states and Canada.
