Sidebar: Pro Picks Marketing books the pros are reading.
Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences. By Steve Diller, Nathan Shedroff, and Darrel Rhea. Pro reader: Christina Raes, ORCO Construction Supply
The Tipping Point: How Little Things Can Make a Big Difference. By Malcolm Gladwell; Blink: The Power of Thinking Without Thinking. By Malcolm Gladwell. Pro reader: Hal Look, ORCO Construction Supply
The End of Marketing As We Know It. By Sergio Zyman. Pro Reader: David McCafferty, Carter Lumber
The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management. By Peter F. Drucker. Pro Reader: Jim Lucas, Contractor Express
Good to Great: Why Some Companies Make the Leap… and Others Don’t. By Jim Collins; Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison. By Joe Calloway; Indispensable: How To Become The Company That Your Customers Can’t Live Without. By Joe Calloway. Pro Reader: Tom Rothrauff, Epcon Communities
Brand Warfare: 10 Rules for Building the Killer Brand. By David F. D’Alessandro; Truth, Lies and Advertising: The Art of Account Planning. By Jon Steel; Leap! A Revolution in Creative Business Strategy. By Bob Schmetterer. Pro Reader: Jim Groff, Baublitz Advertising.
