Here’s an idea that originally was meant for remodelers but can easily be applied to LBM dealers. It involves Lora and Paul Deller, co-owners of Red Oak Remodeling in York, Pa., love going to breweries around town. “We’re big craft beer fans, we like to collect coasters of breweries we visit” says Lora.
Now, they’re turning this hobby into a marketing strategy for their firm.
A number of breweries are popping up around York these days, which gave them the idea of promoting their own business through coasters.
Through a partnership with Mudhook Brewing Co., the Dellers are now distributing coasters with Red Oak’s logo. They started supplying the brewery with coasters last month, and hope to boost leads in an area that Lora says is experiencing a “Renaissance.”
Red Oak has been in business since 1987.
