Sweet Spots

Small, market-driven business niches within a larger LBM operation can reap benefits ranging from loftier profits to more loyal clients.

10 MIN READ
  • Establish the division as a separate profit center.
  • Listen to your customers (pros and consumers) for ideas and underserved areas.
  • Dedicate management and staff to the venture.
  • Consider complementary services to the core business.
  • Look for ways to leverage the lumber side with the new venture, and vice versa.
  • Use current relationships and market reputation to market and advertise the division.
  • Take care to seamlessly manage handoffs between or among divisions.
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