Trade Secrets

Veteran attendees share their strategies for capitalizing on a visit to the International Builders' Show.

10 MIN READ
Tips for Shopping the Show
  • If you want to take clients out to dinner during the show, make your reservations before you leave home or you’ll have a hard time getting into many restaurants. The same goes for seeing a show or getting a tee time for golf. You can research entertainment opportunities at www.vegas.com.
  • Dress for comfort. You’ll be on your feet for hours. Good walking shoes are essential.
  • Transportation to and from the show can take time. Shuttle buses run between the hotels and the convention center and there are cabs, but at the 2003 show, the wait for a cab often was as long as an hour. Build extra time into your schedule to compensate, or consider hiring a car and driver. Parking is very limited at the convention hall.
  • Join Us!

    Please join the staff of PROSALES, the official dealer publication of the International Builders’ Show, for a free breakfast on Tuesday, January 20, from 8 a.m. to 10 a.m. at the Las Vegas Hilton Pavilion 6, next door to the convention center. We will honor the winners of the 2003 PROSALES Excellence Awards and will present highlights from BIG BUILDER magazine’s 2003 study. For more information, contact Katy Tomasulo at 202.736.3303 or ktomasulo@hanleywood.com. Don’t miss this opportunity to network with fellow construction suppliers!

    In Session Here’s a preview of some educational seminars you may want to hit. For a full list of sessions, visit www.buildersshow.com.

  • Seeing Is Believing: 10 Essential Steps to Master Your Sales Process / January 19, 8:30 a.m. to 10 a.m. / Using visually stimulating video clips, sales trainers will reinforce the 10 essentials to sales mastery.
  • Mold: Limiting Exposure, Liability, & How to Obtain Insurance Coverage / January 19, 8:30 a.m. to 10 a.m. / See which issues have created the most mold risks for home builders and their subcontractors, and find out how to minimize and respond to these issues and thereby obtain insurance coverage.
  • Housing & Economic Outlook / January 19, 1:30 p.m. to 2:30 p.m. / Join economists from Fannie Mae, Freddie Mac, and the NAHB to find out where the economy and the housing market are headed in 2004.
  • Powerful Marketing and Your USP / January 20, 4 p.m. to 5 p.m. / If you don’t know why your prospects should buy from you, they don’t either, so understand your Unique Selling Proposition.
  • Measuring Satisfaction & Maximizing Performance / January 21, 9 a.m. to 10 a.m. / Learn how to make customer service more than just a reference in your mission statement by distinguishing yourself from competitors, motivating your employees, and identifying the strengths and weaknesses of your company.
  • Green Building Guidelines: Meeting the Demand for Low-Energy, Resource-Efficient Homes / January 21, 1:30 p.m. to 3 p.m. / Find out useful guidelines for integrating design principles, building materials, and energy efficient construction techniques into a home.
  • The Remodeling Market / January 21, 4 p.m. to 5 p.m. / Find out where the remodeling market is headed in 2004 and what makes this market special.
  • About the Author

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