Uncharted Waters

Notoriously territorial, surfers offer surprising parallels to the pro dealer industry, including insight into how to penetrate new markets dominated by other local suppliers.

3 MIN READ

From file "092_R1_PSs" entitled "PS06VWPT.qxd" page 01

June 27, 2005

Chris Wood is a freelance writer and former editor of Multifamily Executive and sister publication ProSales.