Products
How to Sell Exterior Insulation
A few years ago, Deb Kearse became interested in new ways to add insulation to homes. Kearse is vice president of sales for Kohl Building Products, based in Reading, Pa. As oil prices spiked and green building ideas spread, she embraced the idea of adding insulation outside of the wall cavity--making room in her stores for sheets of exterior insulation or insulated siding with exterior insulation built into each panel.
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