In his work as a public relations and social media expert specializing in the building supply industry, Kansas City, Mo.-based Elton Mayfield spends a lot of time watching what you post on Twitter, Facebook, LinkedIn, Pinterest, and related sites. Recently he compiled a top 10 list of lumberyards whose Twitter feeds merit following. Here’s the list and some of his reasons why.1. Dunn Lumber – @DunnLumber
“Over 8,000 followers and over 15,000 tweets … very active on Twitter with tips, product updates, promotions, and more. Most importantly, they are very responsive.”
2. Parr Lumber – @parrlumber
“They use it well to update their followers on products and relevant news.”
3. National Lumber – @NationalLumber
“Nearly 3,000 followers and over 1,500 tweets, … They use Twitter for customer events and updates on everything from products to training.”
4. Turkstra Lumber – @TurkstraLumber
“This Canadian lumberyard and manufacturer uses updates and hashtag (#) contests to engage and inform their customers.”
5. J&W Lumber – @JWLumber
“You can find weekly specials, product introductions and more. … Nearly 800 followers and several hundred updates over the past couple of years.”
6. Luedtke Lumber – @LuedtkeLumber
“This lumberyard and hardware store … utilizes text-based offers as well.”
7. Bliffert Lumber – @BliffertLumber
“This company has integrated Facebook and Twitter to help promote specials and other customer information.”
8. Mobile Lumber – @MobileLumber
“While many yards are using Twitter for promotions and products, this yard also utilizes it to recruit employees.”
9. Star Lumber & Supply – @StarLumber
“Utilized many of its tweets to help educate and promote product knowledge and availability. In addition, they utilize their blog (blog.starlumber.com) for more in-depth product information.”
10. Issaquah Lumber – @CedarExpert
“Nearly 2,000 followers looking for their insights on cedar products from decking to fencing and everything in between.”
