Beacon refreshed its TRI-BUILT private label brand of building products.
“As the category leader, we are dedicated to supplying a wide breadth of quality products that contractors can count on,” Jamie Samide, Beacon’s vice president of market, said in a news release. “Our TRI-BUILT brand was created by the experts at Beacon who know what it takes to deliver on the job site. With TRI-BUILT, contractors can expect a wide range of dependable, well made, professional-grade products that get the job done right for a reasonable price.”
The brand refresh includes a new logo and “visual appeal to contribute to the brand’s overall identity, making it easier for contractors to identify TRI-BUILT products,” according to Beacon. The distributor also created a new tagline, “Built to Work,” to reinforce the brand’s attributes. Additionally, the fresh includes a new mascot—a dog standing at attention—which was designed to be recognizable with TRI-BUILT.
“The brand evolution will generate contractor confidence in the extensive product line and become more recognizable with our customers,” Samide said.
Herndon, Va.-based Beacon distributes roofing materials and complementary building products. The company operates over 400 branches throughout all 50 U.S. states and six Canadian provinces.
