Montgomery, N.Y.-based Russin Lumber rebranded with a new logo and digital footprint designed to recognize the evolving needs of today’s building materials industry. The Russin Lumber name will continue to be used for corporate purposes, but the company’s customer-focused branding will go under the simple identification of Russin.
Russin said it will use the new branding to help attract decision makers to the company’s products, bringing its customers value by working through the product selection with architects and end users. The company hopes with a bolstered online presence and more consumer-centered branding it will be able to bring business to its dealer base by helping end users and specifiers use its resources to make the best product decisions.
“The building materials industry is undergoing significant change,” Jordan Russin, co-president of the company, said in a press release. “While it’s critical that we remain true to the customers and core business principles that have guided us since 1957, we must also recognize that in today’s environment, product selection for most projects begin online. Our branding will now reflect the needs of the broader consumer base our industry serves, while still offering our customers the products and services they’ve always appreciated.”
Russin Lumber is a manufacturer and distributor of building materials covering 13 northeast and mid-Atlantic states. The company owns and operates manufacturing and distribution facilities in Montgomery, N.Y., and Coronel, Chile.
