M-D Building Products formed four brand portfolio strategic business units: M-D Consumer, M-D Manufactured Solutions and Cardinal Aluminum, M-D Pro and Canadian Consumer, and Tower Sealants. According to M-D, the strategic business units will create efficiencies to strengthen the customer experience.
“As the market continues to evolve, we are creating simplicity and greater efficiencies for our customers and partners with a focus on improving consumer experience on a channel-by-channel basis,” M-D Building Products president Ryan Plotkin said in a news release. “This strategic formation of our business units occurs as the company experiences another strong year. The strategic business units create multiple career growth opportunities for our employees as we continue investing in our people so they can have long, rewarding careers at M-D.”
Family-owned M-D Building Products develops, manufactures, and markets a range of residential and commercial weatherization, flooring, caulking, and specialty extrusion products with manufacturing and distribution operations across the United States, Canada, and Mexico. M-D will continue to operate Morse Industries in Seattle, Wash., and Cardinal Architectural in Louisville, Ky., as independent operational groups.
“The new organizational structure will also allow us continued scale and growth at the same aggressive pace that we have experienced over the last decade,” Plotkin said. “We will better serve our valued customers across the globe through supply chain management, leveraging our vast domestic manufacturing and sourcing capabilities, as well as cross-functional marketing and sales competencies. Ultimately, we believe the new strategic organizational structure will ensure we retain manufacturing jobs in North American and push new standards of innovation.”
Kipp Collins will serve as division president of M-D Consumer, Mike Wasson will operate as division president of M-D Manufactured Solutions and Cardinal Aluminum, and Joe Comitale was appointed division president of M-D Pro and Canadian Consumer. Collins has been with M-D for nearly 17 years in multiple sales and marketing functions and most recently served as executive vice president of sales and marketing for the company. Wasson has been with M-D for 15 years and most recently served as senior vice president of sales, leading M-D’s manufactured solutions sales and marketing teams. Comitale has been with the company for nearly a decade and has served as executive vice president and president of M-D Canada.
Jared Bringhurst will lead M-D’s shared manufacturing services function as senior vice president. The group will service all SBU’s with manufacturing resources as well as engineering, maintenance, raw material purchases, and quality.
The three division presidents along with the corporate office in Oklahoma City and shared manufacturing services will report directly to Plotkin. Tower Sealants, Morse Industries, and Cardinal Architect’s leadership structure will remain in its current state and report to M-D Products CEO Loren Plotkin.
“As a family-owned company, M-D is proud of its rich history dating back more than a century,” Loren Plotkin said. “The strong results we have achieved in recent years has accelerated the growth of the company, building solid momentum upon which we can take steps to strengthen our structure. The new structure promotes greater flexibility to meet consumer demands and respond to industry trends.”
