Manufacturers Reserve Supply recently launched a new branding initiative designed to “more accurately reflect who the company is today,” according to a news release. The branding has been updated to be more relevant for today’s marketplace and the company’s current customer base, according to the distributor.
“We updated the logo to be cleaner, more modern, and cutting edge,” said marketing coordinator Daphne Veras, who spearheaded the new branding design effort with vice president of sales and marketing Tina Breen. “We want our image to reflect the bold, assertive, innovative, nature in which MRS attacks the marketplace today, while still communicating the trusted, professional experience we bring to every customer interaction.”
An important attribute of the new logo, according to the company, is the four roots that can be found at the base of the tree in the center of the logo. The roots signify the four generations of the Boyd family who established Manufacturers Reserve Supply, grew the company, and kept the business successful over the years.
“Our company made a significant cultural shift about five years ago and our branding is finally catching up,” Breen said in a prepared statement. “In the last five years we made a concerted effort to adapt the business to our customer’s needs and become more flexible. We invested a significant amount into our internal infrastructure to become more customer focused. We have changed the many of our strategies in sales and operations to provide greater support to our customers and their business needs. We wanted our logo to reflect our new attitude and focus.”
The branding will debut on the company’s website and marketing material this month and will be added to the company’s trucking fleet shortly afterwards. Irvington, N.J.-based Manufacturers Reserve Supply, founded in 1931, is a wholesale building materials distributor. The company specializes in roofing, siding, trim, and decking materials and distributes products in New Jersey, Pennsylvania, Delaware, Connecticut, and New York.
