Collierville, Tenn.-based Thrifty Building Supply has rebranded as Maximus Building Supply, utilizing the Latin word for “greatest.”
“Maximus fits our company well because we believe we have the greatest team assembled—a team who provides the greatest service to our clients. And we’re not just talking about our sales team or our executive team, we mean everyone—our drivers, yard guys, warehouse workers, administrators, and coordinators,” Richard Cooper, owner and president, said in a prepared statement. “Our team is the greatest because we all have one thing in mind, servicing our clients’ every need. Not only do we have the greatest team, we know we have the greatest customers too.”
Cooper took over as owner and president in January and, upon taking the position, felt the name Thrifty Building Supply didn’t completely align with the company’s product offerings and standing in the industry. The company embarked in a rebranding exploration working with Susan Ewing, owner and chief navigator at Ewing Marketing Partners.
“Richard knew that if he wanted to grow and be true to what the company represents and how they want to be perceived, it was time for a change,” Ewing said. “A change that will project the brand going forward, embodying the strength and loyalty they have exhibited for nearly four decades.”
The hallmark of the Maximus Building Supply logo is a Cane Corso dog, a hard-working, powerful, and intelligent breed that exhibits strength and loyalty. Cooper said the qualities of loving having a job to do fits the character and culture of the company.
“While we have a new name and a new logo to better represent the company moving forward, the foundations of building relationships and delivering value to our clients will always remain,” Cooper said.
