2007 Excellence Awards Honorable Mention: Advertising
JAY-K Lumber
Jack O'Trade--christened by a JAY-K employee--was life size and dressed in contractor duds, leading some citizens to think he was a live human being perhaps stranded on the billboards. Jack first appeared in late December 2005, and soon after, Dean Kelly, owner and president of JAY-K, got a phone call "saying there is a guy still working on the billboard.
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