The 2008 Excellence Awards: Honorable Mention Advertising
Woodie Gutherie
In southeast Michigan lumber circles, Woody Gutherie is a pretty well-known face. And when he doesn't make an appearance at his usual venues, people call. That's how popular Gutherie Lumber's blockheaded woodman with the cigar-shaped nose and big smile is with the Livonia, Mich., company's pro customers.
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