When it comes to choosing the right siding and trim for your customers, beauty is much more than skin deep. While many brands of trim and siding offer on-trend colors and profiles, the technology behind the product will determine whether it retains its curb appeal, delivers lasting value and ultimately does what it’s supposed to do, which is protect the home from the elements over time.
Composite siding, made from cellular PVC, has been adopted more widely by builders and remodelers in recent years; however, it has yet to gain broad awareness among homeowners who are seeking to remodel their exterior.
“While composite sidings are definitely gaining popularity with building professionals, homeowners are still not really aware of the technical differences between siding products,” says Steve Booz, the VP of Marketing and Product Innovation at Royal Building Products. “Homeowners are more concerned about what looks good; however, an investment in a composite siding product ensures that the investment will be protected and the home will maintain its beauty over time.”
Beauty Meets Durability
One example of the latest composite sidings is a premium PVC siding product from Royal Building Products, recently named as the top performing siding by Consumer Reports. It was designed to replicate real painted wood siding while remaining low maintenance and durable for a lifetime.
“In terms of product trends,” explains Booz, “the demand for low maintenance materials that replicate the look of real wood remains high. In terms of durability and performance, no other siding on the market compares.”
Superior Technology
Siding has a key role to perform: Protecting the structure from the elements. Advances in siding technology have allowed new configurations that address former weaknesses in cladding systems. For example, the key to this Cellular Composite Siding’s unmatched performance is the siding’s patented interlocking design, which in addition to eliminating unsightly seams, keeps moisture out. Interlocking joints adjust to natural expansion and contraction – meaning no delamination: no gaps, no warping, no buckling or wavy lines. The patented technology not only keeps boards straight and true through a home’s expansion, it also makes for a stronger wall and tighter seams, making the home impervious to rot and pests.
Cellular PVC also resists dirt, seasonal staining and insects and there is no need to caulk and recaulk like fiber cement. In addition to its interlocking technology, a Kynar Aquatec coating for enhanced UV protection is applied that keeps colors true and eliminates the need for repainting.
Extreme-Weather Ready
“It’s no secret that extreme weather is impacting homeowners and builders across North America,” Booz continues. “Now more than ever, an important consideration for homeowners and builders is how the exterior of their home will perform under extreme conditions.”
With climate change continuing to affect weather patterns, extreme weather events such as hurricanes, tornadoes, heat waves and floods are becoming more commonplace. Wind, rain, snow, cold, drought, heat and sun all affect the condition of a build, and extreme weather can have a severe impact on its structure. Builders must be knowledgeable about the climate and weather conditions in their region in order to build homes with materials that are best suited to the environment.
“Cellular Composite Siding was designed for use in coastal climates, due to its durability and weather-resistant features,” says Booz. “We encourage the use of this siding in any type of coastal environment because it can go to grade, withstanding salt spray, wind and other elements. It has even been known to withstand hurricane-force winds.”
Backed by a limited lifetime and 25-year color-protection warranty, it can stand up to impact even under the harshest weather conditions, including wind resistance to over 210 mph.
Trim and Mouldings
Like the siding, the line offers Trim and Mouldings that are made from 100% cellular PVC and deliver the same amazing aesthetics as wood without moisture, replacement or maintenance issues. The trim & mouldings come ready to install and are offered in the same 15 colors as pre-finished siding, providing a perfect match. All pre-finished trim products are protected by factory-finished Kynar Aquatec coating to prevent color fade.
“For the building professional who appreciates easy, universal installation and style-forward design, Celect Trim and Mouldings are the best possible choice,” says Booz. “Together, Celect Siding and Trim provide high performance and quality.”
To learn more about Celect Cellular Composite Siding visit: RoyalBuildingProducts.com
