Customer Segments

Consumer Moods Swing Down, As Covid Stresses Livelihoods And Threatens Lives

A leader's job is to recognize how isolation can both help and harm an organization. Discover how to open distance where you need to, and close it when you can.

Lessons Learned: Here Are Five Critical Take-Aways From The 2020 BUILDER Concept Home

The Gap Trap: Who’s Your Customer? She May Not Be Where You’re Looking

Zen For All: Come Inside This One-Of-A-Kind Blend of Japanese Style And Vegas Magic

IBS 2020: To Build Your Brand You Must Understand Your Customer

BUILDER To Builder: The Last-Minute Check-List For A Super-Productive 2020 IBS

Wayfinding Millennial New-Home Demand In the 2020s, Like So Much Else, Is An Algorithm

Time Back: Why Sekisui House Embraces ‘Slow and Smart’ In A Blisteringly Fast-Paced World

Do it Best Meets Industry Challenges with ‘Smarter Marketing’

Deep Local Scale: It’s What Our ‘Local Leaders’ Is All About

Amazon, Home Depot, and You

As More Americans Stay Put, Builders Need to Rethink What They Do

Will 55+ Adults Buy New or Remodel?

Will Americans Continue to Stay Put?

In Today’s Households, Married-with-Adult Scenarios Are as Likely as Married-with-Kids

Escape the Sea of Sameness with a Killer Customer Experience

Millennials and Boomers: A Merger of Equals?

ProSales is Going Back to College

Use This Four-Part Grid to Start Treating Customers the Way They Deserve

Why Are Payments Slowing? Blame the Worst Customers