That’s one thing that won’t change as the company grows. Bradco may continue to branch into new product lines, but their customers will still feel like they can call headquarters, ask for Barry or Brad, and be connected. “The big difference at this company is how we treat people,” Barry Segal says. “They feel a part of something.”—Pat Curry is a contributing editor to PROSALES.
Vital Statistics Company: Bradco Supply Corp.
Year founded: 1966
Headquarters: Avenel, N.J.
Number of locations: 109
Number of employees: 1,995
2003 gross sales: $995 million
Pro sales percentage: 97 percent
Road Warriors With more than 100 locations spanning markets in 26 states, Bradco Supply relies on technology and consistent fleet maintenance to keep deliveries on the road.
As Bradco Supply continues to grow from a regional player into a national specialty distribution company, literally thousands of deliveries are departing each day via Bradco’s fleet of about 750 power units (primarily trucks and cranes), around 250 trailers, about 450 warehouse forklifts, and approximately 250 truck-mounted forklifts, says fleet manager Kevin Tremmel. In the past three years, Bradco has invested in processes and technology to keep an increasing amount of vehicles—and their drivers—operating at maximum performance.
